04 / Content marketing & video
Content with a job to do.
Good content answers the questions that stand between a curious visitor and a customer. We plan, write, film, edit and animate it, and we’ll tell you when less would work better.
You get
- Content plan built around customer questions
- Website and campaign copy
- Reels and short-form video edits
Often paired with
Every project starts
- With a free 30-minute call
- Replies in minutes, not days
- Our honest view on what to do first
“We made forty reels this quarter. I’m not sure any of them sold anything.”
The problem
Lots of content, no clear purpose.
Many businesses produce content because they feel they should: a blog nobody reads, reels made to fill a calendar, a brochure that says what the website already says. It takes time and money, and it rarely moves a customer closer to buying.
We start from the questions customers ask before they buy and the doubts that stop them. Each piece of content is there to answer one of them, in the format people actually consume: a short video, a clear page, a guide or a well-written email.
How it works
One plan, a month of content.
One planned shoot becomes a month of content across your channels, each piece with a job to do.
- Reel
- Carousel
- Stories
- Website images
- Ad versions
What we do
In plain language.
Content strategy
The topics, formats and channels that matter for your customers, and a realistic rhythm you can sustain.
Copywriting
Website pages, product descriptions, campaigns, reports and articles in a voice that sounds like you, only clearer.
Reels and short video
Concepts, scripts and editing for reels and short-form video, from footage we shoot, you shoot or a mix of both.
Motion graphics
Animated explainers, product highlights and branded templates that make complex things quick to understand.
Repurposing
One strong piece turned into several: a video into clips, a guide into posts, a case study into a sales email.
YouTube and long-form
Channel strategy, episode editing and packaging that grows an audience, as it did for In Pursuit Of.
Deliverables
What you get
- Content plan built around customer questions
- Website and campaign copy
- Reels and short-form video edits
- Motion graphics and branded templates
- Articles, guides or reports where useful
- A simple view of which content leads to enquiries
Is it right for you?
Who content marketing & video is for, and who it isn’t.
We’d rather tell you now than take on work that won’t help you.
A good fit
You have something worth explaining
A process, a product, expertise or a story: content is how people understand it before they buy.
Your customers compare options carefully
Good content answers the questions that stand between interest and a decision.
You have ideas or footage but no time
We turn raw material into finished pieces, so your knowledge works while you run the business.
Probably not the right fit, yet
You want content for the sake of a calendar
Filler costs time and money and rarely moves a customer. We’d rather make less, better.
Nobody visits the pages you already have
Sometimes improving existing pages or getting them seen does more than making new content.
You need results this week
Content compounds. It works best as a steady habit, not a one-off push.
Not sure which side you’re on? Ask us. If we’re not the right fit, we’ll tell you who or what might be.
What it has done for others
Content that found its audience.
Video and content we’ve planned, edited and packaged for clients.
- 1M+YouTube views for In Pursuit Of
- 10K+views per video for Ikasai
- 380+episodes and shorts published
Questions
Frequently asked.
The questions business owners ask us most about content marketing & video, answered plainly.
Still have a question?
Message us. We usually reply within 10 minutes.
Ask on WhatsApp (opens in a new tab)Do you shoot video or only edit?
Both, depending on the project. Many clients get the best results by capturing everyday moments on a phone while we handle concepts, editing and motion graphics. For bigger shoots we plan and produce on location.
How much does video production cost in Dubai?
It depends on whether we shoot or edit your footage, how many videos you need and how much motion graphics is involved. Short-form content made from your own footage costs far less than a full production. We quote after a free call.
What kind of content works best for small businesses?
Content that answers the questions your customers ask before buying: how it works, what it costs, what makes you different, what other customers think. Short video, clear web pages and simple guides usually beat generic blogs.
Can you grow our YouTube channel?
Yes. We did it for In Pursuit Of, from 100 to 200 views a video to more than 10,000 and over a million views in total, through packaging, shorts cut from long episodes and a steady publishing rhythm.
Can you write in our brand voice?
Yes. We start by listening to how you and your customers talk, then write in that voice, only clearer and more confident.
Do you write in Arabic?
We work with trusted Arabic writers and translators where your audience needs it, and make sure messaging stays consistent across languages.
Is blogging still worth it?
Sometimes. Useful articles that answer real questions help search visibility, AI answers and sales conversations. Posting generic blogs on a schedule usually isn’t worth the cost.
How many pieces of content will we get each month?
We agree a realistic number based on your goals and budget: usually a few strong pieces, cut into many smaller ones, rather than lots of filler.
Who owns the content you make?
You do. Once a project is paid for, the final files are yours to use however you like.
How do you measure content?
By what it leads to: watch time, saves, shares, clicks and the enquiries that follow. We keep making more of what works and stop what doesn’t.
Often paired with
- Social Media MarketingSocial media is still where most people discover, check and talk about local businesses. Doing it well on one or two platforms beats doing it badly on six.
- Branding & DesignYour brand is the feeling people get before they’ve bought anything. We help you decide what you stand for, then make it look and sound that way on every surface.
- SEO & Local SearchPeople search before they visit, call or buy, on Google, on Maps and now through AI assistants. We make sure your business shows up with the right information when they do.
Your next step
Got something worth explaining? Let’s make it watchable.
Tell us about your business and what you’d like people to understand. We’ll suggest the few pieces of content that would help most.
Start with a free 30-minute conversation.
We usually reply within 10 minutes, and never more than 10 hours, even overnight. Ready for a call whenever you are.