01 · The client
Who they are
Aditi Mittal is one of India’s best-known stand-up comedians, with Netflix specials including Things They Wouldn’t Let Me Say and Girl Meets Mic. We look after the marketing around her live shows and her online presence.
02 · The challenge
What was in the way
- Live shows in many cities, each needing to sell out on its own schedule.
- An online presence spread across platforms, IMDb and press that needed to stay accurate and current.
- Keeping social consistent alongside touring and writing.
03 · Our recommendation
What we recommended, and why
Every show is its own launch. We recommended city-by-city ad campaigns timed to each show’s sales curve, a consistent social rhythm that keeps fans engaged between tours, and a tidy, accurate presence wherever people look her up.
- 01Optimised paid ads for every show, by city and date.
- 02A consistent posting rhythm that grows the audience between tours.
- 03IMDb and online profiles kept complete and current.
04 · Delivery
What we delivered
- Paid ad campaigns for live shows, optimised to sell out.
- Social media support for consistency and audience growth.
- IMDb and online presence management.
05 · Results
What changed
- Every show sold out.
- 125KInstagram followers, up from around 90K.
Follower count from @addymitzy, October 2026.
