01 · The client
Who they are
In Pursuit Of shares the journeys of entrepreneurs and leaders in India’s social sector, in long conversations and short clips. We help the channel find its audience and send that audience on to the founders’ other channels and businesses.
02 · The challenge
What was in the way
- Thoughtful long-form interviews reaching 100 to 200 people each.
- A niche audience that is hard to find with broad content.
- No route from a viewer to the creator’s other channels.
03 · Our recommendation
What we recommended, and why
Long conversations need short doors. We recommended cutting every episode into clips that stand on their own, titling and packaging them around the questions people search, and a steady publishing rhythm.
- 01Every episode cut into shorts with a single idea each.
- 02Titles, thumbnails and descriptions written for search and curiosity.
- 03Links and calls to action that move viewers to the founders’ other channels.
04 · Delivery
What we delivered
- A YouTube growth strategy and publishing rhythm.
- Editing of long-form episodes and shorts.
- Packaging: titles, thumbnails and descriptions.
- Cross-channel promotion to drive traffic to other channels and businesses.
05 · Results
What changed
- 1M+views on YouTube.
- 10K+views per video, up from 100–200.
- 380+episodes and shorts published.
View figures as reported by In Pursuit Of. Video count from the YouTube channel, October 2026.
