01 · The client
Who they are
Ikasai is a therapy practice founded by Aneet Bedi, offering CBT, psychodynamic, family, art and music therapy and more. Mental health is a sensitive subject to market: people need to feel safe before they book.
02 · The challenge
What was in the way
- A social page with almost no engagement.
- Videos reaching 100 to 200 people.
- A website that wasn’t bringing in enquiries.
03 · Our recommendation
What we recommended, and why
Trust comes before bookings. We recommended video that answers real questions people are afraid to ask, a website that makes booking a first call easy, and ads that reach people who are actively looking for help.
- 01Short, honest videos on the questions people search for.
- 02A website focused on one clear action: book a call.
- 03Ads aimed at people looking for therapy, not just mental-health content.
04 · Delivery
What we delivered
- Video concepts, scripts and editing.
- The ikasai.in website, built around booking a call.
- Ad campaigns for leads and revenue.
05 · Results
What changed
- 10K+views per video, up from 100–200.
- A website with steady traffic and enquiries, and ads that bring in leads.
Figures as reported by Ikasai.
