09 / PR & influencer marketing
Let other people tell your story.
People trust what others say about you more than what you say about yourself. We help you earn features, founder stories and creator partnerships that put you in front of the right audience.
Business feature
How a home kitchen became Dubai’s favourite brunch
You get
- Story angles and press materials
- Media and creator shortlists
- Outreach and pitching
Often paired with
Every project starts
- With a free 30-minute call
- Replies in minutes, not days
- Our honest view on what to do first
“We have a great product. Why is nobody talking about us?”
The problem
Great product. Nobody talking about it.
You can say you are the best bakery, clinic or startup in town, but it lands differently when a respected publication, a local creator or a happy customer says it. Third-party trust is hard to buy and slow to build on your own.
Digital PR and influencer marketing are about finding the people your customers already listen to, giving them a genuine story and making it easy to share. Done well, it builds credibility, search visibility and demand at the same time.
How it works
One story, many trusted voices.
Your story told through the people and places your customers already listen to.
What we do
In plain language.
Story development
Finding the angles worth talking about: your founding story, expertise, launches, milestones and impact.
Media outreach
Pitching relevant publications, newsletters and podcasts with stories that suit their readers.
Founder features
Interviews, thought-leadership articles and profiles that build personal and company credibility.
Influencer partnerships
Choosing creators by audience fit rather than follower count, briefing them and coordinating campaigns.
Content placement
Getting useful content in front of the right audience through partner channels and features.
Awards and recognition
Shortlisting and writing entries for the awards and lists your customers pay attention to.
Deliverables
What you get
- Story angles and press materials
- Media and creator shortlists
- Outreach and pitching
- Influencer briefs and campaign coordination
- Coverage and content tracking
- Results summary with lessons for the next campaign
Is it right for you?
Who PR & influencer marketing is for, and who it isn’t.
We’d rather tell you now than take on work that won’t help you.
A good fit
You have a story worth telling
Founders with a real reason for starting, and businesses with heritage or impact, get coverage people remember.
You’re launching or opening
Creators and press can build awareness fast around a date.
Trust decides the sale in your category
Wellness, food, beauty and finance buyers believe recommendations more than ads, as K-Veda’s creator partnerships showed.
Probably not the right fit, yet
You want guaranteed coverage
Editors decide what they publish. We improve your chances, honestly.
Your website and reviews wouldn’t reassure a new visitor
Attention is wasted if people don’t like what they find. We tidy those up first.
You want one big influencer to fix everything
Several well-matched creators usually beat one large name, at a fraction of the cost.
Not sure which side you’re on? Ask us. If we’re not the right fit, we’ll tell you who or what might be.
What it has done for others
Other people telling our clients’ stories.
Creator partnerships and presence management we’ve run.
- 400%+engagement for K-Veda through creator collaborations
- Everyshow sold out for Aditi Mittal
- 125Kfollowers for Aditi Mittal
Questions
Frequently asked.
The questions business owners ask us most about PR & influencer marketing, answered plainly.
Still have a question?
Message us. We usually reply within 10 minutes.
Ask on WhatsApp (opens in a new tab)Can you guarantee press coverage?
No. Editors decide what they publish. We improve your chances with strong stories, the right targets and good relationships, and we’re honest about what is realistic.
How do you choose influencers?
By audience fit, credibility and engagement quality rather than follower count. A smaller creator your customers trust often outperforms a big name.
How much do influencers cost in the UAE?
It ranges from barter collaborations, where creators receive your product, to paid campaigns priced by reach and content. We recommend the mix that fits your budget, as we did with K-Veda’s barter partnerships.
Do influencers in the UAE need a licence?
Influencers who promote brands for payment in the UAE generally need an advertiser permit from the UAE Media Council. We check that the creators we work with are compliant.
Are influencer posts disclosed as advertising?
Yes. Paid partnerships are clearly disclosed in line with local rules and platform policies, and we brief creators accordingly.
Do you work with micro-influencers?
Often. For many local businesses, several well-matched micro-creators deliver better results than one large campaign.
What is digital PR?
Earning coverage in online publications, newsletters and podcasts, which builds credibility with readers and links that help your search visibility.
Can you help manage a public figure’s online presence?
Yes. For comedian Aditi Mittal we manage show promotion, social consistency and profiles such as IMDb, so everything people find is accurate and current.
How do you measure PR and influencer campaigns?
Coverage and reach, but more importantly referral traffic, follower growth, sales and the creator content worth reusing in your own channels.
Can we reuse the influencer content?
Usually, with the creator’s agreement. We negotiate usage rights up front so the best content can work again in your ads and on your website.
Often paired with
- Social Media MarketingSocial media is still where most people discover, check and talk about local businesses. Doing it well on one or two platforms beats doing it badly on six.
- Content Marketing & VideoGood content answers the questions that stand between a curious visitor and a customer. We plan, write, film, edit and animate it, and we’ll tell you when less would work better.
- Branding & DesignYour brand is the feeling people get before they’ve bought anything. We help you decide what you stand for, then make it look and sound that way on every surface.
Your next step
Ready for other people to tell your story?
Tell us about your business and what makes it worth talking about. We’ll suggest the voices and stories that would reach your customers.
Start with a free 30-minute conversation.
We usually reply within 10 minutes, and never more than 10 hours, even overnight. Ready for a call whenever you are.