Case study/Gaming & rentals

A rental platform, a CRM and Meta ads that grow Game Wagon’s sales 25%+ month on month.

We built Game Wagon’s end-to-end console rental platform and the CRM behind it, then optimised their Meta ads city by city.

  • 25%+month-on-month sales growth
  • +52%sales from Meta ads and systems
  • 15KInstagram followers
Client
Game Wagon
Industry
Gaming & rentals
Where
Bangalore · Kochi · Trivandrum
Services
Website Development, Performance Marketing & Paid Ads, Email, CRM & WhatsApp Automation, Social Media Marketing, Marketing Strategy
The Game Wagon website, home page

Some of the work

  • Game Wagon Meta ad: rent a PS5 from ₹999, games included, no deposit, one-hour delivery
  • Game Wagon Meta ad: friends playing PS5 at a party, rent from ₹999
  • Game Wagon city ad: rent a PS5 in Kochi from ₹999 a day, WhatsApp to book
  • Game Wagon ad: bored at home? Rent a PS5 today, delivery in one hour
  • Game Wagon weekday offer: Monday Madness, 30% off rentals
  • Game Wagon Meta ad: rent a PS4 from ₹499
  • Game Wagon weekday offer: Tuesday Treasure, 30% off rentals
  • Game Wagon weekday offer: Wednesday Wow, 30% off rentals

01 · The client

Who they are

Game Wagon rents PlayStation 5, PlayStation 4 and Nintendo Switch consoles, with more than 200 game titles, delivered to the door within an hour in Bangalore, Kochi and Trivandrum. We run their growth end to end: the platform customers book on, the systems the team works from and the ads that bring customers in.

02 · The challenge

What was in the way

  • Bookings arrived by phone, DM and WhatsApp, with no single record of who had which console and when it was due back.
  • Every city needed its own availability, delivery slots and offers.
  • Ads were spending without a clear link to bookings and repeat rentals.

03 · Our recommendation

What we recommended, and why

A rental business lives or dies on availability and follow-up. We recommended building the platform and the CRM first, so every rupee spent on ads would land in a system that could take the booking, deliver on time and bring the customer back.

  1. 01One platform for booking: pick a city, a console, the games and the dates, then check out.
  2. 02A CRM behind it, so every booking, delivery, return and repeat customer is tracked.
  3. 03Meta ads planned city by city, with creative and offers tuned to what each city books.

04 · Delivery

What we delivered

  • An end-to-end rental platform: city selection, live availability, date-based booking, cart, checkout and customer accounts.
  • A CRM and operations view for bookings, deliveries, returns and repeat customers.
  • WhatsApp booking and follow-up flows.
  • Long-rental rewards that apply automatically at checkout (40% off a week, 63% off a month).
  • City-by-city Meta ad campaigns, creative and weekday offers, optimised every week.
  • Social media content and community management for @game.wagon.

05 · Results

What changed

  • 25%+month-on-month growth in sales.
  • +52%sales from Meta ads optimisation and the systems behind them.
  • 15Kfollowers on Instagram.
  • Three cities run from one platform, with the same booking experience in each.

Sales figures as reported by Game Wagon. Follower count from @game.wagon, October 2026.

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