01 · The client
Who they are
Khojati has made Ayurvedic eye care and wellness products since 1847, sold for generations through chemists and word of mouth. K-Veda is its modern range. We took the brand online: the stores people buy from, a social presence that didn’t exist before, and creators who could introduce a heritage brand to a new generation.
02 · The challenge
What was in the way
- A heritage brand with almost no online presence: no social following and no direct sales.
- Products that need explaining (surma, kajal, anjans) to people who had never used them.
- A small budget for a big job.
03 · Our recommendation
What we recommended, and why
Heritage was the brand’s strongest asset, but it needed a modern voice. We recommended two connected stores, content that shows the products in use, and creators who already had the audience’s trust, starting small and scaling what worked.
- 01Online stores for K-Veda and Khojati with simple discovery and checkout.
- 02Social content that shows the product on real people, in moments that matter: festivals, gifting, everyday routines.
- 03Influencer and barter collaborations instead of expensive one-off campaigns.
04 · Delivery
What we delivered
- The K-Veda and Khojati online stores, designed and built.
- Social media from zero: content plan, reels, carousels and festive campaigns.
- Creator partnerships and barter collaborations, briefed and coordinated.
05 · Results
What changed
- 500%growth in online sales.
- 400%+increase in engagement.
- 0 → 15Kactive followers, on a minimal budget.
Figures as reported by Khojati Ayurved Pharma.
