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Case study/Bakery & café

From an idea to ₹800K a month: building Symposia end to end.

Logo, brand guide, café concept, signage, advertising, influencers and delivery-platform sales for a bakery that started from nothing.

  • ₹800K+sales every month
  • ₹0where it started
  • End to endbrand, café concept, signage and marketing
Client
Symposia
Industry
Bakery & café
Where
Vasai, India
Services
Branding & Design, Social Media Marketing, Performance Marketing & Paid Ads, PR & Influencer Marketing, Marketing Strategy

From their feed · tap a post to see it live

01 · The client

Who they are

Symposia is now “Vasai’s most loved bakery”: cheesecakes, brownies, pizzas and more, made in an open kitchen. When we started there was no name, no logo and no shop. We built the brand and the business around it, from the first sketch to the delivery apps.

02 · The challenge

What was in the way

  • A new bakery with no name, identity or customers in a crowded local market.
  • A physical café that needed to look and feel like the brand.
  • Delivery apps where new brands are easy to scroll past.

03 · Our recommendation

What we recommended, and why

A café is a brand you walk into. We recommended designing the brand and the space together, launching loudly in the neighbourhood, and treating the delivery apps as a second shopfront with its own menu, photos and offers.

  1. 01One identity carried through the logo, colours, café interior, signage and packaging.
  2. 02A local launch with influencers and advertising aimed at Vasai and nearby areas.
  3. 03Delivery platforms optimised like a store: menu, photography, offers and ratings.

04 · Delivery

What we delivered

  • Naming support, ideation, logo and a full brand guide.
  • Café concept, colours, interior direction and signage.
  • Social media, advertising and influencer campaigns.
  • Sales strategy for the café and the delivery platforms.
  • Ongoing support as new branches open.

05 · Results

What changed

  • ₹800K+in sales every month, from zero.
  • A brand the neighbourhood knows, with more branches opening.

Sales figures as reported by Symposia.

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