01 · The client
Who they are
UnLtd India has backed early-stage social entrepreneurs since 2008 and has supported more than 440 of them. We work across their marketing: the website, social media and the campaigns that fill each incubation cohort.
02 · The challenge
What was in the way
- An outdated website with unclear paths for applicants, supporters and partners.
- Powerful changemaker stories that weren’t reaching people.
- Cohort campaigns that started from scratch every time.
03 · Our recommendation
What we recommended, and why
The stories were already there. We recommended putting them first, giving each visitor a clear path, and building a repeatable campaign structure so every cohort launch builds on the last.
- 01Lead with changemaker stories as proof of impact.
- 02A website structure that takes each visitor type to the right next step.
- 03A cohort campaign playbook across social, email and the website.
04 · Delivery
What we delivered
- A redesigned website with programme pages built to convert applicants.
- Social media content that grew engagement, following and awareness.
- Sign-up campaigns for each incubation cohort.
- The marketing structure and newsletter that keep supporters close.
05 · Results
What changed
- +65%applications for the incubation programme.
- 3×newsletter sign-ups within a month.
- +42%time on site.
Website figures as reported on the original UnLtd India case study. Entrepreneur count from @unltd.india.
