01 · The client
Who they are
Unity Mall, formerly Dattani Mall, calls itself Vasai’s first iconic mall, with more than 80 outlets for food, fun, games and entertainment. When we started, it was a building people drove past. We gave it a new name, a new identity and a reason to visit every month.
02 · The challenge
What was in the way
- An unestablished mall with a name that meant little to shoppers.
- Tenants and visitors with no shared sense of what the mall stood for.
- Competition from bigger malls further away.
03 · Our recommendation
What we recommended, and why
A mall’s brand is the experience of visiting it. We recommended a new name and identity that signals togetherness, and a calendar of events and festivals that gives people a reason to come back.
- 01A new name, Unity Mall, with a full identity system.
- 02Signage and wayfinding that carry the brand through the building.
- 03A year-round events and festival calendar, promoted locally.
04 · Delivery
What we delivered
- Naming, logo and identity: from Dattani Mall to Unity Mall.
- Brand guidelines, signage and in-mall branding.
- Social media and promotion for events, exhibitions and festivals.
05 · Results
What changed
- From an unestablished building to a reputed mall in the region.
- 80+outlets trading under one recognisable brand.
Outlet count from @the.unitymall, October 2026.
