01 · The client
Who they are
I Am Wellbeing, the Nairatmya Foundation, is a not-for-profit making mental health care accessible and inclusive through a trauma-informed lens. We wrote website copy that speaks from the heart while staying clear and credible.
02 · The challenge
What was in the way
- Low awareness of trauma’s impact in India.
- Mental health stigma in marginalised groups.
- A limited digital presence and storytelling reach.
03 · Our recommendation
What we recommended, and why
The subject needs care. We kept the copy emotional but accessible, positioned services and outcomes clearly, and made the impact easy to understand for supporters.
- 01Emotional yet accessible website copy.
- 02Clear positioning of services and outcomes.
- 03Sharp copy for programmes and calls to action.
04 · Delivery
What we delivered
- Website copywriting.
- Messaging for programmes, impact and calls to action.
05 · Results
What changed
- A stronger identity and voice for the organisation.
- Increased community engagement and visibility.
Qualitative outcomes as reported on the original case study.
